Tarte’s Glamazon Pure Performance 12-Hour Lipstick ($26, Sephora) is the brand’s first attempt at making a long-wearing, clay-infused lipstick. Achieve rich, vivid, and long-wearing color that applies smoothly and won’t fade away. This lipstick is available in a range of shades from a pinkish nude and light pink to the all-out bright pink, coral, and bold red. A unique blend of emollient-rich butters (mango, avocado, and shea) is encapsulated in this proprietary natural formula to achieve rich, vivid, and long-wearing color that applies smoothly and won’t fade away. Always hydrating and never drying, this high-cushion lipstick keeps lips moisturized all day long, minimizes the appearance of fine lines, and stops feathering in its tracks to give lips a perfect, plumped-up appearance. Thanks to nature’s most perfect ingredient, Amazonian clay, fade-free color stays in place all day, so there’s no need to continuously reapply or worry about smudging and budging. Amazonian clay also restores the lips’ natural moisture-content with nourishing and hydrating properties, imparting amazing color and restoring skin’s wellness. You’re going to love this very creamy, very pigmented lipstick. The color persists nicely without drying or flaking. Even if you think the price is high for a lipstick, it works so well that you won’t want to be without it.