Attention watch collectors! Here’s something new to add to your fine collection. Jay Z is making a name for himself that is synonymous with luxury. He is continuing to expand his empire by partnering with luxury watchmaker Hublot. Barneys New York will officially unveil the watches on November 20th. The two “Shawn Carter by Hublot” 45mm timepieces, both on black alligator straps, fall on the high end of the Barneys collaboration, with a yellow 18K gold timepiece and a black ceramic version. The starburst like emblem is the official logo of the artist’s newly minted Shawn Carter collection that will include three additional luxury pieces: a travel humidor, cognac and fragrance. Carter elevated his Hublot collaboration by singling it out to continue beyond “A New York Holiday” which will run at Barneys New York from November 20th through January 3rd. Twenty five percent of all sales will go toward the Shawn Carter Scholarship Foundation. Celebrating its 10 year anniversary, the Shawn Carter Foundation is a New York-based charity which awards post-secondary scholarships to students facing socio-economic hardships. Stylish, beautiful to look at and functional, the Shawn Carter watches by Hublot are mesmerizing. Jay Z has a winner with this one.