The Mejor Tequila Company produces a luxury line of upscale tequilas that are uniquely crafted to deliver unsurpassed quality and sophistication.  Although Mejor is a brand new luxury brand, the founders of the Mejor Tequila Company have a mature understanding and a long association with tequila. Mejor uses the blue agave from their own family […]

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On New Year’s Eve 2005, Richard C. Poe II and a group of his closest friends from Mexico were celebrating the holiday at the New Sheridan Bar in Telluride, Colorado. Poe and his friends noticed that when patrons ordered and drank tequila, they would “chug” it, then grimace and make faces like they were drinking […]

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