What if I told you that you could help the environment just by drinking vodka? It sounds like the best conservation plan ever.
McCormick Distilling, America’s oldest continuously operating distillery, is launching their brand new product, 360 Vodka, and entering the highly competitive market of ultra luxury vodkas.
Claiming the title ‘World’s first eco-friendly premium spirit’, 360 Vodka is shipped in a bottle made from 85% recycled glass. The whole product incorporates other sustainability “features” like the 360 logo blown directly into the glass, New Leaf 100% PCW paper label, and also using water-based inks vs. petroleum-based inks for label/packaging printing. In addition, the bottle comes with a postage paid envelope hanging around the neck that lets customers mail back the recyclable flip-top closure for re-use, in turn helping lessen landfill waste.
All impurities are removed by distilling the vodka four times using the column distillation process and later it is filtered five times though granulated charcoaled coconut shell filtration system. The state-of-the-art distillery meets or exceeds all EPA air and water quality standards for distilleries. The production process reduced its volatile organic compounds output by 70% and sulfur dioxide emissions by 99% and the company states that it uses 250% less fossil fuel energy during production process.
If all of that wasn’t good enough for you, the company pledged to donate $20 from the sale of each case of 360 Vodka in Florida to the Coastal Conservation Association (CCA) Florida nonprofit marine conservation organization which protects marine resources in the state. Lastly, nationwide a “close the loop” initiative is taking place whereby McCormick Distilling promises to donate $1 for environmental causes.