Call it liquid luxury.
Premium distiller W. M. Mendis & Co. Ltd., have announced that the world’s first ultra-premium coconut brandy bottle will be presented for sale at $1,000,000. Yep, that’s a million dollars.
“We have decided to offer the first coconut brandy bottle ever for $1,000,000 to the public. This bottle will be signed and numbered by the founder of our distillery and will come with a certificate of authenticity. The purchaser will be provided with a luxury trip and personal security for the bottle.”
But what makes this product so special? Mendis coconut brandy is a 100% all-natural clear brandy distilled from the essence of the coconut flower. It is matured for a minimum of two years in Hamilla wood casks. Mendis has a subtle taste of coconut with a “velvety sweet texture and unmatched smoothness.” The product can be experienced neat or on the rocks and offers limitless options for mixing as a clear spirit. That sounds great, but is it $1,000,000 great?
According to the Mendis website, it doesn’t seem that anyone has ponied up the $1,000,000. Here is what your million will get you exactly:
For $1,000,000 you get to own the first ultra-luxury bottle of Mendis coconut brandy ever produced.
The purchaser of the bottle will be provided with a luxurious First Class flight and seven day stay in Maldives. They will then island hop by private helicopter, over to Sri Lanka where they will have a personal tour of the distillery by the found of The House of Mendis, W.M. Mendis himself. At the end of the tour, they will receive the $1,000,000 bottle which can be signed and numbered by Mr. W.M. Mendis. The bottle will come with a certificate of authenticity from the House of Mendis.
What I find interesting about this whole thing is that usually when a bottle of liquor is deemed valuable, it is collectors that determine the value. It seems here that Mr. Mendis just slapped a ridiculous price tag on the item. I much prefer my snooty liquor to taste good and have a high, but publically affordable price, as it should be. Extremely rare scotches might go for tens of thousands of dollars, but there are big differences there. 1.) In those cases there were usually only a limited number of those bottles produced. The coconut brandy seems to be the only product in the House of Mendis, so it will likely be massed produced. 2.) Collectors tend might spend unsightly amounts of money on rare and exclusive bottles, but only time will tell if this coconut brandy will be rare and exclusive. Likewise, the company has yet to prove their value and the coconut brandy is a brand new product.
Of course, I could be wrong. Maybe there is some very rich, and probably young, person who will try the coconut brandy and will write Mr. Mendis a check on the spot. Actually, I bet that is what he is counting on. I think there is some proof of that in this video.