Porsche Drives Web Site to New Level of Interaction


Until now, consumers have been able to “build” a car of their choice on almost every auto maker’s Web site; however, to experience the true beauty of the new 2009 Porsche 911, Porsche Cars North America (PCNA) is taking its site’s visitors to the next level of Internet interactivity by enabling them to draw their own roads and then “drive” on this virtual asphalt.

Developing the latest automotive advances has been a hallmark of the Porsche brand, and the company’s new, innovative “micro-sites” use the most up-to-date digital technology to offer a sense of what driving a 2009 Porsche 911 is all about, as well as immerse visitors in the 911’s

The latest version of the iconic Porsche, the updated for 2009 911, goes on sale September 20 and features significant advancements, including engines with direct fuel injection (DFI) and an optional seven-speed transmission called Porsche-Doppelkupplung (PDK), which is essentially two transmissions in one: an automatic that is actually a true manual that uses two automatically engaged clutches. The result is more power in the 911 model series with improved fuel efficiency, a development that helps Porsche meet today’s demands for reducing environmental impact, yet maintain the brand’s performance persona.

For the full scoop, visit YourAutoStuff.com.


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